To What Extent Would Drawing Up a Cash Flow Forecast Essay Example For Students

To What Extent Would Drawing Up a Cash Flow Forecast Essay These objectives may consist of a break even chart or in general, a strong positive cash flow. This can be achieved with having an organized cash flow forecast. It may be difficult for a new business to forecast sales because there is no previous data to base the predictions on. This means that it needs to be as accurate as possible however, you cannot predict the future so therefore the cash flow forecast is only as good as the sales prediction and as good as the cost estimates. In reality the predictions may not be true, This means that further down the line, the forecast may not be as accurate as originally thought when it was drawn up The main objective for the newly established businesses will be to survive as a business. Taking aside the short or long term success, surviving will be the main priority. Along with this, managing cash is also important. The cash flow forecast will enable the business owner to see how the cash is managed and Whether an overdraft from the bank is needed and if an overdraft facility s needed. We will write a custom essay on To What Extent Would Drawing Up a Cash Flow Forecast specifically for you for only $16.38 $13.9/page Order now It will also highlight any immediate problems which will have to be sorted out. Another problem is that it doesnt tell you anything about profitability and focuses purely on cash so you dont really know a long term target. To overcome this I would suggest to draw up a Break-even plan as this focuses on sales and when losses turns into profit. This accompanied by a cash flow forecast would ensure an overall management and understanding of where the money coming in and out of the business is coming and going and in what quantity. To accompany these two documents, a business plan may be useful if the business owner was to go to a bank or potential investor, In conclusion, a cash flow forecast is a useful document as it shows where the expenditure for day to day expenses are going and where they are coming from. If one is accompanied by a break even plan (highlighting sales, profits and costs) and a business plan, there is an overall cash, cost and profit overview which can be managed. To What Extent Would Drawing Up a Cash Flow Forecast Increase the Chances of This Business Being Successful?

Tomorrow Is Another Country essays

Tomorrow Is Another Country essays South Africas transition from apartheid to a multicultural government was a great achievement, one due to those who worked very hard to promote understanding between the white population and the black population. Over a period of five years, the black African National Congress and the white Afrikaners secretly met and discussed the future of South Africa. These meetings created an understanding between the two races that had never previously existed through South Africas long history. With this understanding between them, a multicultural government was created in South Africa, one that included everyone and excluded no one. However, this was not an easy task at all. It took the willingness of both sides to sit down and discuss the issues they were facing and how they needed to be addressed. There had been key players on both sides, behind-the-scene people who were working to end apartheid and establish equality. In his novel, Tomorrow is Another Country, Allister Sparks takes us into the important events that happened in this time that made it possible for apartheid to end and who had had a hand in creating the new government in place today. In writing his novel, Sparks had interviewed those who had played an important role in ending apartheid in the country and creating a new system. The novel started with a meeting between Kobie Coetsee, the minister of justice, and Nelson Mandela in 1985. Soon, these meetings involved government officials, intelligence officials, and the African National Congress by 1986. Over the next four years, they met in places such as Lucerne, Switzerland, and even a hospital room. These characters included those who had been in contact with Nelson Mandela during his imprisonment on Robbens Island and also those who had helped to establish contact between the Afrikaners and the exiled African National Congress. In this novel, Sparks explains how apartheid...

Connecticut gubernatorial election 2014 Essay Example | Topics and Well Written Essays - 1750 words

Connecticut gubernatorial election 2014 - Essay Example Unlike most states, elections are held separately for the positions of governor and lieutenant governor. The winners get a chance to run together on the same tickets. History has it that Malloy and the incumbent lieutenant governor, Nancy Wyman, were re-nominated. There are several people running for the governor position such as Visconti Joe running as an independent candidate and Thomas Foley. The incumbent governor and the incumbent Lieutenant were nominated meaning there were no primaries held. In his statement, Malloy said that he was going to run again for the position. He assured the people that his campaign would be about the people. He emphasizes on the work they have done together over the last three years. He insisted that the campaign is all about the things that his leadership backed by the people need to accomplish in the next coming term (Yazbak A19). Malloy is currently fifty-eight years of age. He stands to be the first democratic governor to seek re-election in Connecticut (Yazbak A19). He is running against his core competitor for the Republican Party, Tom Foley. He defeated Tom in the 2010 elections by a margin of 6404 votes. Malloy is hardly beginning his campaign from scratch. The Democratic Party has collected $2.3 million since January 2013 in preparation for the election. The money is going to help the party to organize an active campaign in a bid to reach as many voters as possible in order to create a positive impact to all the voters (Murphy). Already Malloy and the organizing team for the campaign have named those to take key positions in the campaign trail. Malloy reassured his candidature since February when he embraced president Obama’s effort for minimum wage to be set at $10.10. He ensured that the agenda is set as a priority for the 2014 campaign (Murphy). Carefully scrutinizing any other polls conducted in the last several months, there is no particular one where

Non infectious diarrhea or hemorroids Annotated Bibliography

Non infectious diarrhea or hemorroids - Annotated Bibliography Example Dearterialization by THD Doppler method and DG-HAL entails the joining of haemorrhoidal arteries, which has proven successful. Persistent bleeding is not evidenced in most of the patients. Patients undergoing this procedure did not complain of fecal incontinence and every patient reported progress in symptoms after a follow up of between 3 and 17 months. This procedure was used on patients with bleeding hemorrhoids who failed to respond to office or medical treatment methods. The patients underwent the Distal Doppler-guided dearterization (DDD) with an enema and anesthetic with propofol given as a painkiller in every patient before the procedure. During the operation, breathing was sustained through a laryngeal mask and no antibiotics were administered. Patients were laid in lithotomy positions and only one surgeon carried out the procedure. Using proximal Doppler-guided dearterialization alone could be unsuccessful in identifying the haemorrhoidal arteries at various places because of the possibility of extending further downward below the submucosa, especially the frontal rectal wall. This theory is sustained by the increased number of patients reporting persistent bleeding after proximal Doppler-guided dearterialization was used alone. Therefore, haemorrhoidal treatment using Distal Doppler-guided dearterization (DDD) was found t o be an effective and safe method of treatment with bleeding being rare. Ratto, C., Donisi, L., Parello, A., Litta, F., Zaccone, G., & Simone, V. (2012). Distal Doppler-guided dearterialization is highly effective in treating haemorrhoids by transanal haemorrhoidal dearterialization. Colorectal Disease, 14 (11),

WITH REFERENCE TO NATIONAL ASTHMA GUIDELINES, DISCUSS THE IMMEDIATE Essay

WITH REFERENCE TO NATIONAL ASTHMA GUIDELINES, DISCUSS THE IMMEDIATE TRETAMENT OPTIONS AND LONGER TERM ISSUES FOR A 15 YEAR OLD FEMALE PRESENTING WITH AN ACUTE A - Essay Example Once the wheezing is controlled and the patient is brought home from the hospital, she must have follow up visits on a regular basis in order to minotor her condition. Since Jane has been admitted on an emergency basis with severe difficulty in breathing, the first step is to dilate the airways. The lack of oxygen can be corrected through the use of high concentrations of inspired oxygen (40-60%) using a high flow mask such as the Hudson mask(BTS:6.3.1). ABG and PEF levels must be maintained at above 92% and 50% respectively. If PEF levels are not rising fast enough, continuous nebulisation may also be considered using B2 agonists (BTS:6.3.2). To provide instant relief in breathing the use of ipratropium in association with salbutamol or terbutaline may also be considered. This helps to release blocked airways and bring the asthma attack under control(Plotnick and Duchrame 2003). The combination of ipratropium with salbutamol or tetrabuline works faster since they go straight to the lungs (National Institute 2001:1-13). Once Jane is stabilized and out of the hospital, there is no need to continue the use of ipratropium, since it will not be beneficial. (Stoodley et al 1999:8-18). The main aim of the long term treatment is to bring some measure of control over the wheezing attacks, so that Jane can sleep well at night and engage in moderate levels of activity without getting an attack. Since anxiety also brings about an attack, the aim of long term treatment must be to provide a supportive psychological environment for Jane, so that she does not get easily stressed. Jane must be reassured that her condition is curable, even though she has had it for so long. Because of her long history with asthma, Jane is likely to consider herself as a sick child who cannot play or be active. But she must first be counseled that she can also lead a fairly normal life, with a proper regimen of

Marketing Plan For Binary University College Business Essay

Marketing Plan For Binary University College Business Essay EXECUTIVE SUMMARY Binary University College according to binary.edu.my is a university which was established in 1984 as an oxford learning center, became the first specialist college for business and IT in 1989, the first private college to be approved to offer Masters Degree in 1994 and finally upgraded to University College in 2004. Today, according to binary.edu.my, the University College is best recognized in Malaysia for management, IT and Entrepreneurship world class education at an affordable cost as compared to its competitors. This is a report intended at preparing a marketing plan for the School of Business of Binary University College. This marketing plan will include defining and identifying the situational analysis of the organization, the target market of the university, its SWOT analysis, major competitors, its marketing strategy in terms of its marketing mix, the universities forecasting issues, implementation strategies and finally controlling and contingency planning of the School. SITUATIONAL ANALYSIS OF BINARY BUSINESS SCHOOL The business school of Binary University College is according to binary.edu.my, the only school in Malaysia offering business that is affiliated with the worlds largest business network organization, the Conference Board of New York. Being the countrys oldest business school has enabled the school provide high quality programs which attracts all kinds of people from different backgrounds, all over the world including students from the Middle East, Africa, Indian Sub-continent and within the ASEAN countries. One of the business schools aim according to binary.edu.my is to take advantage of the different cultures and values of the international community to help its students become global business professionals. MARKET SUMMARY-TARGET MARKETS Binarys university Business School comprises according to binary.edu.my of both local and international students who have the intention of pursuing or furthering the education in areas of foundation in business studies, gaining a diploma in business administration or in marketing, earning an undergraduate in business management or marketing and finally a masters in business administration. Market Demographics Geographics The business school attracts both students who are willing to pursue undergraduate and postgraduate programs and also lecturers from overseas. The business school provides courses which is intended at attracting part of the student which according to binary.edu.my comprise of students from over 41 countries which includes the Philippines, Pakistan, Ghana, Nigeria, Kenya, India, Libya, Angola, Zimbabwe, Indonesia, Vietnam, Rwanda, Sri Lanka, Oman, Bangladesh, Myanmar, Iran, Sudan, Tanzania, Russia, among many others. Demographics According to binary.edu.my, students are offered courses in the business school irrespective of the age, sex or income. However, there is a certain entry requirement for any student who intends to pursue either a foundation, diploma, undergraduate or postgraduate course from the business school. These entry requirements include SPM, STPM, A-Level, O-level and any other educational certificate recognized by appropriate bodies. Market Needs The business school seeks to provide its student with a range of programs ranging from foundation, diploma, degree and postgraduate, all of which is to enable it fulfill the following benefits that are important to its students and todays market: Foundation- all of its student seek to achieve a very sound academic foundation Experience- gain practical experience in a specific industry and finally, Competitive Advantage- gain competitive advantage in the employment market. Market Trends and Growth Binary.edu.my explains how jobs in the past use to be less competitive even though lesser people went to universities. Jobs were in abundance in the past despite most of graduates were generalist who had to compete with functional specialists. However, in todays market, most jobs are being pursued by hundreds of graduates applying for it. Employers are no longer looking to employ graduates with just degrees, but ones who have knowledge relevant to the industry in which they find themselves in. Employers notice a graduate who has a clear and much knowledge on a particular industry that is among a hundred of applicants and they feel the need to have that particular applicant in their organization. This leaves little room for applicants who only poses paper qualification and less knowledge about an industry in which they are applying for a job in. SWOT ANALYSIS OF BINARY SCHOOL OF BUSINESS Strengths Industry Specialist Professionals (ISP) The schools strength lies in its differentiation and ability to according to binary.edu.my produce graduates from its degree courses who do not just graduate with an award and certificate from the university but also a certificate in a specialized industry. The industry specialist professionals program which is undertaken by degree and masters students is equipped at preparing the schools students with the advantage in the marketplace and also to employers with an extensive practical knowledge of a specific industry. The business school teaches and prepares its students to analyze issues, defines problems, compare alternatives, formulate solutions and implement action plans in any industry they might find themselves in after graduation. Weaknesses Concentration on ISP So much focus is placed on the ISP program as a means of ensuring students from the school of business graduate with what is to be seen as an advantage in the workplace. However, this program provides graduates with knowledge on a specific industry. In the case a particular graduate does not end up in the industry in which his/her ISP was targeted on, they become as common as the other applicants they might end up applying for a job with. Opportunities Location The university is located in a area which provides the students of the business school to have a feel of how a business environment is like. The universities location is in the Multimedia Super Corridor (MSC), in IOI Business Park. The environment is filled with easy access to transportation, accommodation, a variety of food, and also an easy reach to the countries international airport. The location is also an advantage for the school of business to maintain its position in the country as it is the only business school located in the IOI business park, Puchong. University Partners The business school attracts a lot of students from both local and international market with its according to binary.edu.my 2+1 option which makes it possible for students to pursue their first and second year of a degree program at Binary and when they reach their third and final year, have the option of completing their study in one of the partner universities in the united kingdom and Australia. This business option attracts a lot of students because of the following: The cost of education are much lower than to complete the entire degree overseas Students get the chance to study in Britain or Australia thus acquiring valuable overseas experience Students who choose this option are awarded the same degree by the British/Australian university as if they studied all 3 years overseas Threats Uncertainty and unpredictability of University Partners The universities partnered with the business school for the 2+1 option such as the University of Teesside, University of East London, Murdoch University and Deakin University can always end their partnership with the university and not renew it if they see no need necessary to especially in the case students to choose to complete their degrees elsewhere. In some cases where there is issues such as with immigration which is out of the control of the both parties, students may be discouraged in pursuing the option and might look to pursue their degree programs in other universities or the schools competitors. COMPETITION Although Binary is the only School offering business in Puchong, it is not the only one providing a course in business in the Selangor state. There are a couple of universities in the state also offering the same courses in business. However, the schools major competitors are: Taylors University The school of business in Taylorss University according to taylors.edu.my seeks to produce graduates who have the unique approach to prepare themselves to face todays business world. Strengths The business school in Taylors offers a wider range of courses as compared to Binarys business school. The business school has a foundation, diploma and degree for business management just as Binary business school but alike Binary; it also offers degree courses in human resource management, international business, international marketing, applied finance, commerce in accounting, and a masters course in finance and masters in business administration and management. Weaknesses Even though Taylors university according to taylors.edu.my has on its curriculum an industry-relevant program; it is not as intensive as that of Binarys business school. Binarys ISP is a program focused on producing graduates with knowledge on a particular industry, Taylors offers it as part of its curriculum and not a program which leads to a separate certificate when graduating. Opportunities Taylors business school has a program, Taylors American degree transfer program which according to taylors.edu.my sees to it that students get a chance to transfer from Taylors business school into over 50 universities in the United States, Canada, Australia, United Kingdom and New Zealand of which is of a wider range of options compared to Binary. Threats The number threat Taylor has is from Binary and this is in the form of the ISP program. Binary might not have the range of university partners Taylors has but it has an advantage for its graduates in terms of knowledge about chosen industries. Sunway University College According to sunway.edu.my, the Sunway School of business has a commitment to international academic standards and also encouraging its students to reach out to reach their potential. The school has the necessary skills to help it mould its students into leaders. Strengths The school of business focuses a lot on providing academic excellence. To enable the school achieve this, its faculty are trained to make use of case analysis, group projects, field trips, classroom discussions and guest speakers as a way of helping them teach. The school also, as a means of helping its graduates find situatble jobs, works closely with the business community to according to sunway.edu.my help their students with finding quality internship and employment after graduation. Weaknesses Less effort or no effort is placed at all on preparing its graduates with knowledge in specific industries to help them gain a competitive advantage when it comes to todays industry-competitive market. Opportunities The school of business of Sunway has its degree programs validated by the university of Lancaster in the united Kingdom. Graduates are both recognized from both universities and the school makes it a priority to have a consultant from the university of Lancaster to help council and guide students in Sunway school of business to make choices in regards with their chosen career field. Threats Without the ISP program and with limited university partners, Sunway school of business is faced with the threat of its competitors enrolling most of the students who seek to pursue a course in business in the Selangor state. UCTI Strengths Just like Binary, UCTI has a foundation program which leads to a degree of diploma course. However, the school of business of UCTI according to ucti.edu.my has a wider range of diploma and degree course compared to Binary. The diploma in business studies in UCTI has wider options such as diploma in business administration and diploma in business with information technology, this helps graduates gain an advantage over other applicants with the knowledge they poses in information technology. The degree course of UCTI ranges from business management, business management with specialism in e-business, international business management, marketing management, human resource management, tourism management, service management, finance and accounting and finally, media marketing. Weaknesses Even though the school has a wider range of diploma and degree courses as compared to Binarys business school, its weakness is its inability to direct any of those courses at providing its students with knowledge in relevant or specific industries. Opportunities According to ucti.edu.my, the school of business of UCTI has a wider range and option in terms of university partners located in the United Kingdom and Australia. The school of business has available for its students, 17 university partners from the United Kingdom and 14 partners in Australia. Students are more attracted to the school of business of UCTI due to its vast partnership. Threats UCTI is also threatened just like Sunway by its competitors Taylors and Binary who provide curriculums and programs on industry related courses. BINARY SCHOOL OF BUSINESS PRODUCT OFFERING Foundation in Business Studies The business school of Binary according to binary.edu.my places focus on high school leavers who most often than not are faced with making a choice on which type of degree they would want to undertake in universities. The foundation program of the business school has the objective of: Laying down a foundation of students in their chosen pursue of a career in business Provide them with the chance of either pursuing their degree program locally or abroad To help students analyze a wide range of career options. Diploma Binary business school undertakes the diploma in business administration (DBA) program, a program which instill in students the foundation in business management with which they need to poses in becoming competitive targets for employers. Students who pursue the DBA program according to binary.edu.my have the benefits of: Gaining the understanding of the key areas necessary to drive a business Learn to produce good reports, create and present excellent presentations, gain the ability to market products globally, develop quality initiatives and be able to work effectively in a team UNDERGRADUATE- Business Management and marketing According to binary.edu.my, as most schools rely on the traditional ways of producing business degree holders in areas of marketing, human resource, and finance who end up taking jobs such as marketers, financial analyst, or human resource experts. These traditional ways just concentrate on producing graduates who are just equipped with academic knowledge about the industry they find themselves in, but with Binary business school, it places more focus on ensuring that its graduates who pursue a degree in BA (Hons) in either business management or marketing also have an advantage on the knowledge and skills of their chosen industries. KEY TO SUCCESS The key to success for Binarys business school will be to concentrate on one of the universities educational goal of delighting employers by producing graduates who are industry specialist professionals. If the business school somehow manages to make use of the universities forged links between academia and industry to differentiate its graduates by ensuring they become industry specialist professionals, the school of business will become a very profitable and sustainable part of the universities success. CRITICAL ISSUES The school of business has the issue of playing its part to ensure that the universities educational goals are achieved. These issues, according to binary.edu.my include: To enhance student learning To be committed to continuous knowledge development through research To promote internationalization and attain international reputation To be a socially responsible, ethical and accountable university To strengthen community interaction and service To enhance professional training and lifelong learning MARKETING STRATEGY MISSION The mission of the school of business is to help achieve the highest international standards in management and also to mould world-class hybrid managers using their unique ISP formula. MARKETING OBJECTIVES The objectives of the school of business of binary according to binary.edu.my, includes the following: Development of careers from industry specialist professionals to industry specialist experts Produce industry professionally trained graduates with in depth knowledge about specific industries POSITIONING Binary school of business has positioned itself in the educational industry as the school which provides affordable world class education equipped with the competitive advantage of producing graduates who become Industry Specialist Professionals MARKETING MIX Pricing Binary business school has to continue to be the cost leadership in the industry if it intends to continue enjoying its position as the only affordable business school with the provision of world class education equipped with ISP. The school needs to continue to operate at the lowest cost in the education industry. In the case it is faced with competition from its competitors, the school needs to temporarily price its services at a lower price but ensure that the new temporarily price is enough to cover up cost of operations. Distribution To ensure that the business school increases its number in terms of students, the strategy of seeking out new students by the school into the course needs to be changed and more of the work of attracting students for the business courses be done through intermediaries. The use of agents and taking part in educational fairs can be a way for the school to gain more students. Also, more can be done by the school for its graduates in helping them develop from ISPs to ISEs if the school involves itself more in working more closely with the business environment to ensure its graduates end up with appropriate jobs which are related to their chosen industry. Promotion The current strategy, push strategy being used by the school by making use of its marketing team to attract and promote its products has t be changed to a pull strategy where more emphasis is placed on spending more funds on advertising and promoting courses to students willing to pursue courses n business. The pull strategy will see more money being focused on advertising in newspapers, television, radio, banners and posters, through e-mails and adverts via the internet instead of concentrating on promoting benefits of the business courses through word of mouth. Product For the school of business to achieve the above objectives, it needs to increase its product line. The current courses it offers in degree can be expanded to include courses such as tourism management, human resource management, international business, marketing management and other business related courses to help attract more students, widen the industry based programs and also produce specialist from a wider range of chosen industries. FINANCIALS BREAK-EVEN ANALYSIS According to the breakeven graph above, $7920 is the point at which the business school will be required to operate in order to reach its breakeven point and not overspend or loss out on operational cost in its strategies. EXPENSE FORECAST FOR BINARY BUSINESS SCHOOL Marketing Expense Budget 2011 2012 2013 Website $25,000 $7,910 $9,912 Advertisements $7,400 $14,900 $19,290 Printed Material $1,450 $1,789 $2,956 Total Operations and Marketing Expenses $33,850 $24,599 $32,158 Percentage of Operations 5.57% 2.98% 3.94% Contribution Margin $372,000 $523,231 $59,984 Contribution Margin/Operations 72.56% 74.12% 78.10% The above table is a budget for the next 3 years for the school of business to help execute its strategies of achieving its objectives. CONTROLS IMPLEMENTATION It is very necessary that the above strategies and objectives are carried out without fail, are performed on time or as planned and that the budget is adhered to ensure that the school achieves its objectives with its recommended strategies and that it meets its breakeven point to avoid overspending and loss. MARKETING ORGANIZATION The marketing team of the school shall be in charge in ensuring that all strategies are carried out on time, as planned and within the set budget. CONTINGENCY PLANNING Difficulties and Risks In the case there is any difficulty in implementing the strategies, the recommended strategy will be reviewed and necessary changes made. If the budget set for implementing the strategies is running out faster than expected, a budgeted emergency fund should be made available to ensure that the implementation moves on smoothly without any risks or difficulties. Worst case Scenario When students start leaving due to unsatisfactory results, lack of school interest in ensuring they gain good and appropriate jobs and for reasons of increase in pricing, the whole strategy will be aborted and a new one created. Also, when the budget set is running out when less than 50% of the implementation has been accomplished, the implementation stage will be forced into a halt to ensure the school does not end up spending more than it earns.

Kazuo Ishiguros Remains of the Day Essay -- Kazuo Ishiguro Remains of

Kazuo Ishiguro's Remains of the Day Kazuo Ishiguro's Remains of the Day gives an eloquent treatment of the issue of how a stoic English butler's unemotional reaction to the emotional world around him is damaging and painful, and how he resolves to make the best of the "remains of the day";the remainder of his life. Ishiguro explores some of the differences between the old English Victorian culture;that of the stiff upper lip, no show of emotion, and repression of personal opinion; and the no-holds-barred American culture of free expression of opinion and emotion. The American culture's spread into England is hastened with the two world wars, and it ends Stevens' old way of work, if not the job itself. Although Remains of the Day concentrates on a particular culture, and an obsolescent one at that, Ishiguro makes many insightful observations on human behavior in general. I will explore a few of these observations here, and attempt to show that Ishiguro's work possesses meaning far beyond an examination of one emotional ly-repressed servant. Ishiguro illustrates Stevens, and all of the old English butlers, as characters who basically amount to machines, unable to think for themselves. They see loyalty to the master as the only thing that matters in the world. Every time Stevens ends his lines with â€Å"sir,'; he is repressing his true identity. Ishiguro makes the reader wonder how on earth a person could get to be like this, for the sole reward of having the best silver in the house or the best-starched suits. The old service culture of butlers in England was destined to change dramatically after the two world wars; by the time Stevens decides to change his lifestyle the old ways are already gone forever. Stevens even relates the subdued nature of English scenery to the proper way of dignified behavior, in his observation that the English countryside is more dignified than the showy American landscape, in its â€Å"lack of obvious drama or spectacle'; (28). Obviously, most regular people in England did not act like the butlers. The behavior of the old butlers represents stereotypes which persist today in our conception of the people of England. After all, â€Å"butlers only†¦exist in England'; (43). Indeed, Farraday judges the worth of Stevens, and Darlington Hall, according to stereotypical ideals of genuine Englishness. In a moment of panic, Farraday dem... ...ing purely like a machine, and at least Stevens had good intentions behind his repetitive â€Å"Yes, sirs.'; On his motoring trip, Stevens meets a man named Harry Smith, who argues his own definition of â€Å"dignity';: â€Å"there’s no dignity in being a slave†¦no matter if you’re rich or poor, you’re born free and you’re born so that you can express your opinion freely†¦that’s what dignity’s really about'; (186). Stevens, naturally, merely said, â€Å"Of course, you’re quite correct.'; Even in this frank atmosphere he could not spill his thoughts candidly. Stevens is a very affecting character whose battles with his emotions are far from unique, either to himself or to his culture. Most people, even Americans, sometimes find it difficult to say honestly what they feel, even when it is in their own best interests to do so. Occasionally they cannot even recognize what they feel, let alone put it into words. They are, then, like Stevens: perhaps full of feelings, but not recognizing quite what they are, or how to reveal them if they ever do seize their identity. Remains of the Day is a novel that anyone concerned about the difficulty of communicating openly and honestly should find rewarding.

Marketing Techniques Are Used to Market Products Essay

P1 – describe how marketing techniques are used to market products in two organisations’ Marketing is the activity and process for creating, communicating, delivering, and exchange a product or service; which has values for the customers/clients. Overall it is an integrated process which builds customer relationship and creates an identity for their customers and themselves. However, marketing can be separated into submarkets – Business to Consumer marketing and Business to Business marketing. Business to Consumer Marketing: This is the process by which companies create a value for customers and build a strong customer relationship. Importance of creating a customer relationship is for the business to capture a return value from the customer; (e.g. Newsagent to Consumer). Business to Business Marketing: This is creating a value, solution, and relationship either for a short term or a long term with a business or a brand. This process generates a strategy that motivates sales techniques, business communication, and business developments; (e.g. Wholesalers to Newsagents). †¢A business with an aim is the goal the business wants to achieve (Long Term). Primary aim for all business organisations is to add value to the product or service they are providing and some businesses involve in making some profit. Some other aims include more strategic options like expansion, market leadership/increase in market share and brand building. †¢Business objective is more of step by step plan to take in order to achieve a stated aim (Short Term). To know the progress made by the business to achieve the objective, SMART plan used: Private Sector: Businesses in the private sector are owned by private individuals or groups. The main aims and objectives of a private sector business are to make profit and survive. Examples are: Ford, Nokia and Armani. Public Sector: Businesses in the public sector are owned or controlled by the government or regional authorities. Public sector businesses aims and objectives are not necessarily aiming to make a profit; most of their money comes from funds that are acquired through tax revenue. These types of business organisation for example are: NHS, Fire Services and State Schools. Voluntary Sectors: Businesses in the voluntary sector raise money to support particular cause or provide a service to those in need. Even though voluntary sector businesses do not aim to make a profit, they do aim to make a surplus after all costs have been covered. Another aim voluntary sector businesses may have is to increase service provision. Examples of this type of business are: Save The Children, Cancer Research UK, RSPCA. However, public and voluntary organisations have similar aims to the private sector; which is to run efficiently. The three sectors can plan their objectives by using SMART: Specific – making sure the objective is clear and readable. Measureable – for example, the data can be quantified. Achievable – if the objective is possible to be attained. Realistic – make sure the objective is real depending on the current stature of the business. Time Bound – making sure the objective can be achieved in an associated time period. Marketing strategies define objectives, plan and produce the way the business is going to satisfy customers in the chosen market. Using market strategy, businesses set marketing goals, define target markets and describes how the business should work to achieve the positioning to have an advantage over its competitors. The process used for marketing strategy has three steps, which are shown below: 1.Research and Planning During this period, the business/organisation first develops an understanding and gathers a clear picture of their target customers. As well as understanding the customers, the firm also analyse their market and competition. This gives them a view of what the markets are wanting and what the market needs and also they can follow the steps of the competitors. With this information they can then plan and start developing their market strategy. 2.Developing The Market Strategy This is the next step after collecting data from analysing the market and competition and also understanding the market’s needs and wants. Next steps are to refine the distribution; so what would be the best way to deliver the product or service to the target customer. The firm at this point identify their objectives and choose the right path to exploit any opportunities seen during the research stage. 3.Determining Actions and Controls Final stage is when you implement the strategy. So to implement the strategy; the organisation has to analyse the financial costs by creating a budget and evaluate the costs. After having this data calculated, the marketing strategy is then put into action and during the period of the activation of the strategy the firm will continue to evaluate the effectiveness of the strategy and either start planning for a new one or extend if there may be any faults in the recent strategy. Now looking at the two businesses given; Brodie’s Beer and Cadburys plc; they both are private sector businesses with Brodie’s Beer having aims to survive and maximising profit and Cadburys plc’s aims is to increase growth in market share and maximising profit. Cadburys Plc One of Cadburys’ products called Fuse was being developed and Cadburys had an objective set while working on their new product. Their objectives were: To grow the market for chocolate confectionary. To increase Cadburys’ share of the snacking sector. So when developing the product, the objective â€Å"increase Cadburys’ share of the snacking sector† was set to make sure that when Cadbury launched another product; it had a USP (Unique Selling Point. Fuse is a snacking and chocolate bar and was developed to bolster the position of Cadburys against the consumer trend towards snacking. Cadburys had a target market of ages from 16-34 when launching the fuse bar and had launched a ‘Fuseday’ campaign for the release of the chocolate/snacking bar Fuse. They had used Direct Marketing by having sponsorship from the Daily Mirror and Live TV and also Public Relation campaign involving national TV, radio and press coverage. The product Fuse; was the first national product launch from Cadburys in over 20 years and due to the high marketing commitment; over 40 million bars were delivered to trade in the first week of launch. Branding technique was used for all the marketing of the Fuse bar and the campaign called ‘Fuseday’ – it produces a positive image and presents an awareness of the product and company through advertising campaigns with a consistent theme. There are also other marketing techniques that are used for new or existing products in a new or existing market, these techniques are: growth strategies, survival strategy and relationship marketing. Brodie’s Beer Ltd Brodie’s Beer is a private limited company in the private sector. They brewer their own beers and also sell them. One of the beers they have is: Stillwater, Premium 45, 8.5% – Belgian Malt Liquor. 50% Corn and Massive dry hops of Galaxy, Citra, Kohatu Brodie’s Beer market their products by launching an event which allows the public to examine and ponder round in the brewery looking and tasting the different types of beer – free samples. This is one sort of relationship marketing and giving away free samples is an attractive way to advertise their products and the business itself to the open public. This allows customers to have a ‘test drive’ of the products that the businesses want to promote. The long term of free samples is that the customers will remember this act and will start purchasing the products. Free samples also bring in new customers and new products into the market and this gives Brodie’s Beer the opportunity to gain new loyal customers – which is the benefit of relationship marketing. The only drawback to this is the financial investment. All the money spent in brewing the alcohol and then giving most of it as tasters is a drawback as the time and money spent can go to waste if those customers are not going to purchase any beer in the future. However giving away free samples is a win-win strategy for the business as well as the consumers.

A Flavorful Vegetarian Experience Essay

Consuming a full-on vegetarian meal might not sound appetizing for some of us meat-lovers, but a visit to this all vegetarian restaurant might change your outlook on healthy, humane choices of eating. This essay is based on a restaurant called â€Å"Udupi Palace†. It is indeed an Indian cuisine that serves strictly vegetarian dishes and is located in San Francisco. They serve a wide variety of dishes ranging from curries, soups, rice plates, appetizers and a handful of different desserts at affordable prices. It might seem sketchy at first to attempt to enjoy a meal at an all vegan restaurant, but if you keep an open mind and give it a chance, you might find that it is just as delicious as any meat entrees, anywhere. If you are looking to broaden your horizon to vegan food choices, this particular restaurant should be at the top of your checklist. The overall look of the restaurant is quite clean and crisp and the dà ©cor is plain yet tasteful. As you are walking in, you can smell the delicious aroma of different spices. Each table is decorated with a vase of flowers which makes the restaurant feel a bit more than just your casual, every day joint. There are a number of tasteful paintings on the wall which is interesting, and it gives the restaurant a more vibrant and polished feel. As for the surroundings, there is a variety of different genre of music playing in the background; it is faint, but clear. Although the overall look and feel of the atmosphere is pleasant and uplifting, the environment is not appropriate if you are looking to enjoy a quiet evening, but the sounds of the restaurant are yet bearable. The service is impeccable, thus your experience will be wonderful. The menu can be a bit overwhelming if you don’t have much knowledge about Indian food, but that won’t be a problem since the servers are tremendously helpful and informative. As for my experience, my server came with a warming, welcoming smile on his face and answered all the questions that were asked about the dis hes on the menu with much patience. The servers are attentive and extremely accommodating so expect your water glass to be filled frequently with water that tastes of citrus, in which shows they take time and effort to satisfy their customers. The food is served on a metal platter and plates which give an authentic Indian cuisine feel, as opposed to regular tableware I see in a lot of other Indian restaurants. A dish I would recommend is the Rava Masala Dosa; it is served with an array of different chutneys (dips). If you don’t know what Rava Masala Dosa is, it is basically a crepe stuffed with potatoes, onions and spices. It is crispy on the outside and warm and savory on the inside with just the right amount of spiciness and tartness. I would also recommend the Special Vegetable Curry which is made of fresh vegetables cooked in spicy curry sauce and coconut sauce. It has a distinctive taste, but is quite exquisite in my opinion. The taste of coconut is not too overpowering like other coconut based curry dishes form other places. The quality, presentation, and the taste of the food are a well-deserved five stars. In this economy, paying a high price for lunch or dinner is much hesitated but at â€Å"Udupi Palace† that won’t be a problem. Because of their affordable prices, you won’t have to give up quality for affordability. If you are looking to stretch your dollar, â€Å"Udupi Place† is the right place to go to because the portions are generous and in addition to that, the average price of the dishes is at a low cost under $10. Vegetarian food is a healthier, and a humane choice of eating. Studies show that vegetarians are much healthier and live longer due to the decrease in intake of toxins and drugs ingested by farm animals. It is better for your body because it lowers your cholesterol intake, thus reduces the risk for heart diseases such as heart attack or stroke due to excessive meat. It is also better for the environment because meat production is very resource consuming and also inhumane. This restaurant demonstrates that eating humane is possible without giving up flavor and succulence you get from eating meat. The food, the service and the price is impeccable. If you have doubts on whether you would enjoy a vegetarian meal, giving this vegan restaurant a try will make all your doubts go away. I would recommend this place to everybody, not just to the vegetarians, but also the folks that love to eat meat. I encourage the people that are hesitant about trying vegan food to give this place a chance. It might change your outlook on the possibility of going vegan or at least cutting down on meat. I would say, after giving this restaurant a try myself, I feel it is more possible for myself to convert to becoming a vegetarian.

Building Disneys Kingdom essays

Building Disney's Kingdom essays Developing the motion picture industry into a modern American art could have only been pioneered by one man with great visions and optimism: Walt Disney. He transformed the entertainment industry into what America knows today. As a great innovator, he was also a man with arguably the most fertile imagination the world will ever see. Walter Elias Disney took the dreams of America and made them real in his motion pictures (Lee). Walt Disneys ingenious film-making and entrepreneurial skills made him a lasting figure. He also left a mark on American popular culture with his world-renowned art. Disney also upheld what America calls wholesome family entertainment with his animations and theme parks. Walt Disney differentiated himself from the many to become the greatest and most powerful innovator in film. Walt Disney was born on December 5, 1901 in Chicago to two loving and hard-working parents Elias and Flora Call Disney. Young Walter took great interest in drawing and photography. As a matter of fact, his entrepreneurial skills were early recognized. At the age of seven, Disney was known to draw cartoons and sell them to friends (W.D. Biography). His interest in art continued through school. While he was in high school, he attended the Academy of Fine Arts at night to hone is cartooning abilities. (A Mouse Started...) Unfortunately, his early career was put on hold in 1918 when World War I broke out. Disneys patriotism prompted him to join the military, but was rejected because of his age. He instead joined the Red Cross as an ambulance driver and was shipped to France for two years. However, his love for cartooning did not disappear. He painted the ambulance with cartoons and drawings rather than the camouflage that was appropriate for the war (Walt Disney Accessed 7 May 2002). He was also painting helmets for American soldiers that he sold for a profit. His business-li...

Managerial Economics and Organizational Architecture-ARTHUR ANDERSEN Case Study

Managerial Economics and Organizational Architecture-ARTHUR ANDERSEN LLP - Case Study Example Thereafter, around the 1980s, Arthur’s firm changed its outlook by installing wooden doors in all its offices, while the firm trained its employees on thinking straight, as well as talking straight. The management also gave the right of decision making to the central office’s professional standard group, with an aim to quality and firm opinions in the organization. Technologically, an engineer in Andersen’s firm came up with the idea of computers use in bookkeeping, hence proving to be efficient while automating their client’s accounting systems. This led to the rise of a computer consulting business, which provided services to other firms and yielded much more revenue compared to the auditing. Due to the conflicting factors of the consultants feeling underpaid and leaving the firm, Andersen separated the consulting and auditing business and decided to form Andersen worldwide (AW). This consisted of Andersen consulting that focused on consulting services v ia use of computer systems and Arthur Anderson (AA), which focused on audit and tax business (Capstone case study pp 555) Due to stiff competition, the firm made some organizational changes; first, it decided to cut on it costs by ensuring that its employees retired at the age of 56 year, thus yielding more revenue that benefited the partners. New partners emerged such as Steve Samek who headed the Boston chicken audit, and Robert Allgyer who excelled in waste management that generated $17. 8 million. With Samek becoming the managing partner at AA, he introduced the 2X performance evaluation that required partners to yield twice as much from auditing and non-auditing services, and those who met this target would be rewarded. The dress code changed and the wooden doors that had been installed were removed, and a new logo â€Å"the rising sun† was adopted. New services were offered such as concentrating on the bookkeeping and offering internal audits (capstone, 557). Evaluate A ndersen's claim that their problems on the Enron audit were due to a few "bad partners" in the organization. If you disagree with this claim, discuss what you think were the root causes of the problem. As one staff suggested, â€Å"there were too many people in the Houston office, with their fingers on Enron’s pie† (capstone, 55), which is true as the auditor present chose to ignore the problems that faced Enron. Andersen firm was competent and it should not have blamed anybody for the decisions it made such as shredding documents so as to hide fraud practices at Enron. Anderson should have taken the blame himself, as he was responsible for his employees’ ethics other than firing David Duncan. In addition, the problem could have arisen from incompetent staff, questionable accounting practices, bad management, and poor internal controls. Suppose you were Andersen's managing partner in the early 1990’s. Would you have done anything differently than the actu al management (assuming you knew only what they did at the time)? First, I would have only hired a substantial number of auditors to work with and ensure that they were competent enough. Secondly, my management would not have advised Enron to declare itself bankrupt at that crucial time, as many investors would be affected. The questionable accounting practices at Enron that Andersen signed off should have been brought to light, so as to determine the root cause of the problem. Moreover, effective management, quality

I Hate To See That Evening Sun Go Down Essay Example | Topics and Well Written Essays - 500 words

I Hate To See That Evening Sun Go Down - Essay Example Choat family live in Meecham’s house having been given the lease agreement by his son. Upon arrival at the house, Meecham is amazed that somebody is living in his apartment. In a bid to own back his house, he takes up events to prove this point. When Meecham learns that Mr. Choat dislikes dog barks, he get a dog from an old friend and allows it to distract Choat. The drama that unfolds regarding the dog leads to it death. When Choat rests thinking that he has solved the problem, the true nature and the inspiration Meecham has to get rid of Choat from his compound (Gay). It becomes evident when he brings on a dog sculpture in place of the dead dog. Meecham’s son knows his father is affected psychologically after the death of his mother. The reason he recommends Meecham to stay in a nursing home is to keep the society at peace. Meecham is a kind of a man who rests at nothing until he achieves set goal. The work is a masterpiece well recorded and executed. The play has a simple plot bringing out the encounters vividly. Simple as it is the title is spelled out in every other line that precedes the story (Gay). Meecham wants his house back but in reality, nothing brings him joy anymore on earth. Everything else seems to oppose his will to live. It is evident in the work when he plays a song â€Å"†¦Ã¢â‚¬ ¦I hate to see the sun goes down..† He hates death yet he is willing to go that path to prove he wants his home back. Understanding the law and the presence of the police, Meecham desires to use that route to get the attention of his son to allow him get back the house. The efforts are fruitless. On the other hand, Meecham’s son persuades him to go back to the nursing him with the promise of getting the home back. It does not dampen his spirit (Gay). It drives him into a state of insanity because the incidences that seemed a fight for a better life back were proved by death.